The one about measurement. Has the marketing industry lost touch with the consumer perspective? We’ll discuss a fresh take on OOH marketing through the lens of people, not marketers. How do we, as consumers, engage with and act after seeing a billboard? Does the industry need to get over its obsession with data and measurement? How can we simplify the complexities that advanced tech brings, and go back to human basics? This episode will cover themes of privacy, consumer choice, cookies in OOH strategies and campaigns, and more.

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