In this episode we interview Jesus Requena, VP of Marketing at Sanity, a content management system built for developers.

What you'll learn in this episode:

• Why traditional marketing fails with technical audiences
• The two core principles behind “anti-marketing” content
• How to create writing guidelines that actually drive clarity
• Why ambiguous words like “efficiency” or “flexibility” weaken your message
• The power of asking “why” three times to sharpen your message
• How AI can help scale quality content—when used right
• The new way leaders are consuming content (hint: it’s not whitepapers)

Text us what you think about this episode!