There’s a myth in business that logos are sacred.

Untouchable.
Never altered.
Never interpreted.

But strong brands don’t treat their logos like fragile museum pieces.

In this episode, we look at the recent McDonald’s / Minecraft collaboration and what it reveals about how the strongest brands in the world actually think about their identity. Instead of protecting their logo at all costs, they’re willing to bend it, adapt it, and play with it when the moment calls for it.

Because the truth is—brand strength isn’t about rigidity.

It’s about recognition, confidence, and knowing when your brand can stretch without breaking.

If your logo can’t evolve even a little, the problem might not be the logo… it might be the brand.

Watch on YouTube:⁠⁠ https://www.youtube.com/@ThisMightBeWrongPodcast?sub_confirmation=1

#marketing #branding #logo #brandstrategy #brandidentity #marketingpodcast #smallbusinessmarketing #mcdonalds #marketingadvice #brandbuilding