“Having an offer that converts” is not just for sales people—it’ can dramatically impact anyone’s life who see’s it’s importance.

James Schramko is one of the most successful Australian entrepreneurs I know of. He started in late 2005, and made his first six figures with just one product as an affiliate.

James is the real deal. He makes a few million $ per year. And even though I’ve read tons of books and followed loads of ‘gurus’, nobody has helped me advance my thinking and my earning capability like James.

Even if you are not ‘in sales’ (which we ALL are, by the way), this episode will show you an important lesson about having an offer that converts.

Currently, he runs two successful paid mastermind groups – Super Fast Business and Silver Circle.

I’m a part of Super Fast Business, and it’s a awesome community. Not only have I access to a ton of relevant content but I’ve also met a ton of great people in the forums. Around 79% of the community members earn more than $100,000 per year.

Through this forum, James has helped over 2000 students discover how to make six, seven and eight figures through online businesses.

His second mastermind group, Silver Circle, is a high-end group designed to take your million dollar business to the next level.

James is a friend and mentor of mine, so I had a lot of fun doing this episode. We covered a range of different topics from what is the difference between the best and average students, what’s the most important thing for online success and how to think about marketing.

One of my favorite things he discussed was having an ‘offer that converts’. A lot of people play around in the online business and don’t see any success because they don’t have an offer that converts. Once a business discovers an offer that its’ target audience wants, it’s then just a matter of scaling things from there.

Listen to this episode below, or download it from iTunes and let me know what you learned from this episode.

Show notes:

3:04 What does James do?

4:23 Difference between his two masterminds

7:15 Explosive growth of entrepreneurs

11:10 Focusing on results; not activity

21:21 Ownership thinking

25:45 Ownership thinking for larger companies

29:56 Role of discipline in success

34:55 Getting stuck with an offer that doesn’t convert

37:55 What to do if you aren’t getting results

40:45 How to prioritize projects?

42:37 New projects he’s working on

 

Transcript:

James: If you have the right mindset, then I think you can achieve whatever it is that you need to do. If hyper-growth is your target, then surely you need the mindset to come before that to recognize that hyper-growth is your target. And then for you to identify the right strategy to get the result you want and then to break that down into the tactical components. In terms of that thing that you really need to have if you wanna scale, I would say that it comes back to an offer that converts. If there’s one thing in common with people who have had explosive growth, it’s that they’ve got something for sale that people want to buy a lot of. And so they’ve figured out that component. I think that really is the Holy Grail, online especially, is figuring out what people actually wanna buy and being able to supply it to them. So I call that the offer that converts.

Todd: You are listening to the “Luminary Business Podcast,” the podcast where passionate entrepreneurs and executives just like you discover how to become more prominent, and influential, and build up profitable business that truly matters. Join me, Todd Staples, as I unlock the foundational skills, habits, and mindset needed to produce optimal personal and business results.

Hello, and welcome to the show.