Event planner and former TBB client Rebecca Waldrop joins us for this week’s episode, ending The Power of a Plan series. This summer series features current and former clients who share their stories of developing a real plan for their businesses and how this has impacted their growth in both their businesses and also their lives.

Becca is an event planner who started her business back in 2019. She had a lot of confidence in her skill set but she was struggling to put together a real plan for her business to be successful. After her time in Thrive Business Bootcamp, Becca was able to discover that she was missing two major components to help make her business thrive – a clearly defined ideal client and a signature service.

Today, Becca breaks down how she made the transition from being an event planning generalist to being very specialized in her industry. She talks about:

• Choosing a niche 
• Why having a signature service is more helpful for clients
• How to plan for maternity leave as a business owner 
• How to streamline your offers 

Links

Learn more about Rebecca Waldrop on her website, or follow her on Instagram and LinkedIn.

Follow Katie on Instagram or visit the website to learn more about her work.