Folks are naturally attracted to those who are excited about who they are and what they do. Conversely, if someone doesn't have passion about what they sell, it makes it very difficult to convince anyone else it is worth buying. To learn how we can have the courage to be confident in every one of our sales conversations, we sat down with Chad Coe, owner of a financial planning firm currently managing over $200,000 million of assets for their customers. He shared the same techniques he uses to generate confidence in every one of his sales conversations, and it's all on this week's episode of Bulletproof Selling!