Have you ever wondered why people buy from one person and not another?

Bobby Klinck is a Harvard educated lawyer who pivoted to running his own online business selling legal templates and, more recently, offering a subscription membership called the Fans First Society. But when he started out, nobody wanted to buy from him. After his first launch, Bobby tallied up the figures and the total was a gut-wrenching loss of more than five figures.

Fast forward a year and his business is growing daily and on track to hit the coveted seven figures mark. People are excited to buy from Bobby. And encouraging others to do so as well. So, what changed?

Instead of giving up, Bobby took the time to figure out exactly what went wrong in the beginning and the things he could changed in his content, his business offerings, his approach to building relationships with his audience and why some of the advice he was following from experts, while well intentioned, was not always right for his business.