When people are faced with adversity, whether it’s being made redundant, or losing their job you can either wallow in your situation or look at it as an opportunity to start again! True potential and power comes from walking your talk, saying you are going to do something and actually going out there and doing despite what anyone thinks or says. And when you do, that’s when you can really step into your greatness and create an amazing story, product or service.In this episode we interview MC - Michael Crawly the founder of @valleyeyewear and he discusses his journey and challenges as a father, husband and creative genius of a cutting edge optical brand.From humble beginnings, to working at one of the largest surf brands in the world, to being made redundant, faced with not being able to provide for his family, he and his wife got resourceful and created a brand from nowhere. MC discusses the challenges of working with his wife and managing their 2 young kids and everything in between and shares his tips on how to persevere and how to create a loyal band of customers through his vision.Some of the topics we discuss are:1. What to do when faced with adversity2. How important vision is to success3. Why customer satisfaction is key4. The importance of creating customer experience through quality products5. The importance of differentiating your product6. How to think 10X in terms of marketing and strategy7. How to have that perfect work life balance when working with your partner8. Importance of family time and experiencesFollow us on:Instagram: @_ericmachado_ @valleyeyewear @hughsimsonYoutube: The R.A.D. Podcast 6
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