Can Do: Essential Business Lessons

Havre Company Thrives By Building A Better Sports Bra


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Enell Sports Bras is a successful womenswear company based in Havre, a small college town in north-central Montana. For founder Renelle Braaten, necessity became the mother of invention. As an avid volleyball player, she needed bras designed for active full-figured women and couldn’t find any. So, Renelle took on the challenge of designing one herself. In 1993, with the help of her mother, a skilled seamstress, Renelle designed a patchwork prototype.
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Can Do: Essential Business LessonsBy Arnie Sherman

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