Haydon Bray is the Global Chief Executive Officer of Audience Precision, a media strategy, planning and activation company. He explains how their data-informed process, developed over the last decade, eliminates the guesswork for marketers in identifying their audiences, aligning top-level strategy and delivering media activation. Using a single core dataset throughout the marketing process, it removes the need to join the dot and delivers smart media planning at scale for their clients.

https://www.trinityp3.com/2020/11/reaching-your-audience-with-precision-media/