Five years ago, Hayley Santell started her company, MADI Apparel after learning the statistic that underwear is the most-needed and under-donated item of clothing in the U.S., and new underwear tops the most-urgent needs list of nearly every domestic violence shelter. Hayley has built a company that donates a pair of underwear to women around the world for every piece of apparel sold. This is the story of how she started MADI Apparel and has created both a retail store as well as a non-profit that aids women in her community.