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https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails)

HBO Max just really annoyed me as a new subscriber…

I signed us up so we could watch In The Heights…

And what happened next was just so wrong.

It’s a case study in bad email marketing.

Not the content or copywriting of the emails themselves.

But something else entirely.

A big mistake — a big fail.

This is a lesson in the right and wrong way to do email marketing…

And the reality is that it’s probably just a simple mistake.

But these simple mistakes can make a big difference in your relationships with your new customers.

If you do it wrong — like HBO Max just did — you will be annoying to your new customers.

If you do it right, you could really make your new customers stick, and dramatically increase your customer lifetime value.

https://youtu.be/ZTkT3ePdeu4 (Discover HBO Max’s email marketing fail in today’s episode — plus how to fix it!)

Yours for bigger breakthroughs,

Roy Furr