What does it take to build world-class GTM systems that scale? In this episode of GTM Hackers, host Charles Brun sits down with Jomar Ebalida — AI consultant, author, and GTM systems engineer — to explore the future of AI-driven workflows, go-to-market architecture, and agentic systems that deliver real business outcomes. Whether you’re a RevOps leader, GTM engineer, SaaS founder, or product marketer, this conversation breaks down the tools, strategies, and frameworks you need to master.👉 If you’ve ever wondered how to design scalable GTM workflows, integrate AI agents into sales and marketing processes, or architect systems that actually drive revenue, this episode is packed with answers.⸻🎙️ Episode OverviewIn this deep-dive conversation, we cover:• The role of GTM Engineers and why this function is exploding in SaaS and enterprise companies.• Agentic workflows: how AI agents are being deployed to automate complex GTM processes.• The intersection of AI, RevOps, and Sales Engineering.• Why combining tools, processes, and systems thinking is the new superpower in go-to-market strategy.• Real-world examples of scalable workflows that accelerate pipeline and revenue.• Insights from Jomar’s upcoming book on agentic systems and the future of GTM automation.⸻⏱️ Timestamps00:00 – Introduction & what GTM Hackers is about01:20 – Meet Jomar Ebalida: AI consultant & GTM systems engineer05:15 – The evolution of the GTM Engineer role10:45 – What are “agentic workflows” and why they matter18:30 – Designing scalable RevOps systems with AI27:50 – Tools & frameworks for GTM engineers in SaaS35:40 – Common mistakes teams make when scaling GTM processes42:00 – The future of AI-driven GTM systems49:15 – Key takeaways and advice for GTM leaders⸻🔑 Key Highlights & Takeaways• Why GTM Engineers are becoming as critical as product engineers.• How to use AI agents to reduce bottlenecks in sales, marketing, and customer success.• Practical workflows you can implement today to save time and scale operations.• The difference between ad-hoc automation vs. agentic systems designed for growth.• Predictions for the next wave of AI-powered GTM tools and platforms.⸻👤 About the Guest: Jomar Ebalida• AI Consultant & GTM Systems Engineer • Author of "Dare to Orchestrate: How AI Agents Are Disrupting the Customer Journey" (forthcoming)• Expert in designing revenue architecture for high-growth SaaS companies🎙️ About the Host: Charles Brun• SaaS founder with 12+ years scaling GTM teams• Founder of Wizardly (‪@WizardlyAI‬), the AI screen recorder that instantly creates engaging product videos for employees and customers (https://trywizardly.com)• Host of GTM Hackers podcast — exploring the future of GTM engineering⸻📌 Why Watch This Episode?If you are asking yourself questions like:• What does a GTM Engineer do and why is it important?• How can I leverage AI to scale my go-to-market workflows?• What tools and processes separate top GTM teams from the rest?…then this episode is for you.You’ll walk away with proven strategies, actionable workflows, and a roadmap for adopting AI in your GTM stack.⸻👍 Like this episode if you learned something new.🔔 Subscribe to GTM Hackers for more conversations with GTM engineers, RevOps leaders, and SaaS innovators.💬 Comment below: What GTM workflow are you most interested in automating with AI?⸻🌐 Connect & Resources• Follow Charles Brun→ LinkedIn:   / charlesbrun  → X (Twitter): https://x.com/_charlesbrun• Follow Jomar Ebalida on Linkedin →   / jomarebalida  • Sponsor: https://trywizardly.com/⸻#GTMEngineer #RevOps #AIWorkflows #SaaS #GoToMarket