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He Built a 7-Figure Empire, And Sold It
Did The Fellas sell out?
After 15 years of making content, Calfreezy built Fella Studios into one of the most successful podcast production companies in the UK, creating shows like The Fellas, Saving Grace, Pitch Side, and more. And he is now taking it to a new level since its acquisition by Global. In this episode, Freezy breaks down what the Global deal actually means for the industry, why “creator-first” revenue splits matter, how premium video podcasts are engineered for vertical, and what it really costs to run shows at scale. Freezy explains the operating system behind building a slate, keeping creators happy, and making the business work long-term. We also go deep on the economics creators often miss (true costs, margin, volume, the “big video treadmill”), plus why he pivoted his personal YouTube channel into food, and what that taught him about sustainability. If you’re building in podcasting, YouTube, or the creator economy, this is a blueprint for how modern “shows” get built, packaged, and scaled.
Welcome to Think Like a Creator 🧠💭 Your guide to the creator universe. No flashy set. No gimmicks. No fluff. Just a show with one goal: be the bridge between the worlds of business and content. As the Manager of the Sidemen, I've been navigating these worlds longer than most. No matter which side you come from, it can be confusing. So I'm here to help. I want businesses to think more like creators and creators to think more like businesses. Whether you're a YouTube nerd or you've never even heard the term 'Creator Economy' - I've got you covered. Right here. Every Thursday.
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By Jordan SchwarzenbergerDid The Fellas sell out?
After 15 years of making content, Calfreezy built Fella Studios into one of the most successful podcast production companies in the UK, creating shows like The Fellas, Saving Grace, Pitch Side, and more. And he is now taking it to a new level since its acquisition by Global. In this episode, Freezy breaks down what the Global deal actually means for the industry, why “creator-first” revenue splits matter, how premium video podcasts are engineered for vertical, and what it really costs to run shows at scale. Freezy explains the operating system behind building a slate, keeping creators happy, and making the business work long-term. We also go deep on the economics creators often miss (true costs, margin, volume, the “big video treadmill”), plus why he pivoted his personal YouTube channel into food, and what that taught him about sustainability. If you’re building in podcasting, YouTube, or the creator economy, this is a blueprint for how modern “shows” get built, packaged, and scaled.
Welcome to Think Like a Creator 🧠💭 Your guide to the creator universe. No flashy set. No gimmicks. No fluff. Just a show with one goal: be the bridge between the worlds of business and content. As the Manager of the Sidemen, I've been navigating these worlds longer than most. No matter which side you come from, it can be confusing. So I'm here to help. I want businesses to think more like creators and creators to think more like businesses. Whether you're a YouTube nerd or you've never even heard the term 'Creator Economy' - I've got you covered. Right here. Every Thursday.