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He Followed Every Indie Music Rule and Lost $20,000
šø He Spent $20,000 on an Albumā¦ and It Sold 30 Copies
What if your biggest music āinvestmentā actually set you back years?
In this episode of the Musician Secrets Podcast, Alise Koa sits down with Patrick James Clarkāfull-time musician and author of Incremental Growth Theoryāto unpack the $20,000 album mistake he made at 19 and how it completely changed the way he approaches his music career.
Patrick shares the hard truth most musicians donāt want to hear:
š Great music alone isnāt enough.
Instead of chasing virality, labels, or āgetting discovered,ā Patrick breaks down how indie artists can build a sustainable, middle-class music career using long-term thinking, content, and direct-to-fan strategies.
In this episode, youāll learn:- Why the āif you build it, they will comeā mindset fails most musicians
- How Patrick went from a $20K loss to a profitable music career
- What long-tail thinking actually looks like for artists
- Why streams donāt equal income (and what does)
- How indie musicians can stop bleeding money and start building leverage
This conversation is for musicians who feel stuck, overwhelmed by the business side, or tired of pouring money into releases that go nowhere.
If you want to avoid the same expensive mistakesāand learn what actually works todayāthis episode is a must-watch.
š§ Listen to Patrick James Clarkš Incremental Growth Theory: get the book here
šø Instagram: @patrickjamesclark
šµ Spotify: Patrick James Clark
Join the Musicians Secrets Skool community here
šļø About the PodcastThe Musician Secrets Podcast breaks down the real strategies behind building a sustainable music careerāwithout relying on labels, virality, or luck.
View all episodes
By Alise Koašø He Spent $20,000 on an Albumā¦ and It Sold 30 Copies
What if your biggest music āinvestmentā actually set you back years?
In this episode of the Musician Secrets Podcast, Alise Koa sits down with Patrick James Clarkāfull-time musician and author of Incremental Growth Theoryāto unpack the $20,000 album mistake he made at 19 and how it completely changed the way he approaches his music career.
Patrick shares the hard truth most musicians donāt want to hear:
š Great music alone isnāt enough.
Instead of chasing virality, labels, or āgetting discovered,ā Patrick breaks down how indie artists can build a sustainable, middle-class music career using long-term thinking, content, and direct-to-fan strategies.
In this episode, youāll learn:- Why the āif you build it, they will comeā mindset fails most musicians
- How Patrick went from a $20K loss to a profitable music career
- What long-tail thinking actually looks like for artists
- Why streams donāt equal income (and what does)
- How indie musicians can stop bleeding money and start building leverage
This conversation is for musicians who feel stuck, overwhelmed by the business side, or tired of pouring money into releases that go nowhere.
If you want to avoid the same expensive mistakesāand learn what actually works todayāthis episode is a must-watch.
š§ Listen to Patrick James Clarkš Incremental Growth Theory: get the book here
šø Instagram: @patrickjamesclark
šµ Spotify: Patrick James Clark
Join the Musicians Secrets Skool community here
šļø About the PodcastThe Musician Secrets Podcast breaks down the real strategies behind building a sustainable music careerāwithout relying on labels, virality, or luck.