“He Gets Us” might be the modern church’s most pervasive advertising campaign. But it’s different than most church marketing: it makes no mention of “church”. This approach was highly data-driven.

Brad Hill, one of the developers of “He Gets Us” shares what drove the team to take the approach they did, and we get to see what this information reveals about the spiritual seekers with whom we’re building relationships through digital ministry.

Brad Hill helped develop the He Gets Us campaign and is on the executive team at Gloo (www.gloo.us)–which is an organization that builds digital outreach campaigns, apps and more. At Gloo, Brad is responsible for marketing, sales, success, and all facets of growing and serving Gloo’s network of churches, networks, and faith partners.