There's a version of success that looks great on paper and feels like a trap in real life. Aldo from I Touch XP has been in this industry for 16 years, worked the Super Bowl five times, activated for Beyonce's tour across 22 cities, landed Disney as a client after Coachella, and crossed seven figures in revenue. And then he scaled back. On purpose.

This episode is for the founder who thinks scaling always means going bigger. Because Aldo is proof that sometimes the most powerful move is getting really, really clear about what you actually want and building toward that instead.

I sat down with Aldo at PBX and we got into all of it. His journey from wedding videographer to seven-figure corporate experiential operator. The moment he realized he had to choose between weddings and corporate (and why he chose corporate, hard). The philosophy behind why he calls his setup "controlled chaos." The hiring struggles he still hasn't fully solved. And why he hit a million dollars and then... didn't love it.

This is one of those conversations where every answer gives you something to think about. Aldo doesn't run his business the way you'd expect. He doesn't have a fancy website driving his leads. He doesn't automate much because every single project he does is custom-built from scratch. He travels 80% of the time. He flies first class because a one-day project is actually a three-day project when you account for travel, and he prices accordingly. He is, by every measure, doing this his own way.

And it's working.