What happens when design becomes a tool for preserving culture instead of simply making things look beautiful?

In this episode of the Art School Graduate Podcast, Justin Robinson sits down with Zimbabwean designer, typographer, and art director Osmond Tshuma.

From designing visual systems for the Obama Foundation to developing entirely new African writing systems, Osmond shares how African visual language can reshape modern design.

Topics include:

• African typography
• Graphic design history
• RISD experience
• Branding with cultural meaning
• Research-driven design
• Identity systems
• Creative process
• Design education
• Visual storytelling
• Preserving culture through design

If you’re a graphic designer, creative director, typography enthusiast, branding professional, educator, or design student, this conversation will completely change how you think about visual communication.

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