Renato Fabri co-founded PMU Launch, scaled it to over 1,500 med spa and salon clients, and exited for close to eight figures — all by 28. Now he's building Fabri Enterprise, rolling up home service brands with a $100 million exit in his sights. In this episode, we get into: - Why culture, not marketing or sales, was the real growth lever - The capacity mistake that sent a team member to the hospital and made his best one quit - Rebuilding his sales team 3x and client success team 4x over - How he went from $9k in 11 days to $84k/month by stepping into a blue ocean - The shift from 90-day contracts to 12-month deals that made the business sellable - The full exit process — broker valuations, 21 interested buyers, due diligence, and attorney negotiations - "I left millions on the table" — the retention lesson he learned too late - The post-exit identity void and what pulled him back - His $100M roll-up playbook for home service brands Renato gets raw about the seasons that almost broke him: 16-hour days, fulfillment crises, and the hard lessons of replacing yourself. We talk hiring when it hurts, de-risking for valuation, and why your next big skill comes from the work you don't want to do. Follow Renato: @renfabri Move with clarity. Build with soul.

Chapters

• 00:00:00 The Hidden Growth Driver: Culture Over Sales
• 00:15:03 Hiring When It Hurts: The Revenue Trigger Strategy
• 00:18:22 The Darkest Season: Overloaded Teams and Hospital Visits
• 00:10:05 The Messaging That Printed Money for 18 Months
• 00:11:43 Common Scaling Beliefs That Keep Founders Stuck
• 00:35:35 The Shift That Created the Exit: Front End to Retention
• 00:39:14 Building to Sell: De-Risking for Valuation
• 00:47:33 The Exit Process: From Broker to 21 Interested Buyers
• 00:59:46 Post-Exit Identity Crisis and the Ferrari Purchase
• 01:04:41 Fabri Enterprises: The 100M Rollup Strategy