In this episode, Enmanuel Tejada interviews Jackson Blackburn, the owner of Mount Baker Window Washing and Cleaning. Jackson shares his journey of starting and growing his business, from his upbringing in Connecticut to his move to Bellingham, Washington. He discusses the challenges he faced and the lessons he learned along the way. Jackson emphasizes the importance of marketing and building a strong brand to grow a business. He also highlights the need to focus on higher-value tasks and delegate lower-value tasks to drive business growth. In this conversation, Jackson Blackburn, owner of Mount Baker Window Cleaning and a business coach, shares insights on the power of marketing and referrals. He emphasizes the importance of investing in marketing to reach a wider audience and generate more referrals. Jackson also discusses the significance of building a vision for employees and offering opportunities for personal and professional development. He highlights the role of company culture in attracting and retaining employees. Additionally, Jackson provides digital marketing tips and emphasizes the need for systems in scaling a cleaning company.

Takeaways

• Starting a business requires perseverance and a willingness to take risks.
• Building a strong brand and investing in marketing are essential for business growth.
• Delegating lower-value tasks allows business owners to focus on higher-value tasks that drive growth.
• Learning from challenges and adapting to new opportunities is key to success. Investing in marketing can help reach a wider audience and generate more referrals.
• Building a vision for employees and offering personal and professional development opportunities can help attract and retain talent.
• Creating a strong company culture can foster a sense of community and shared goals among employees.
• Implementing systems in a cleaning company is crucial for scalability and maintaining consistent service quality.

Chapters

00:00
Introduction

00:33
Jackson's Background and Upbringing

04:30
Discovering Bellingham, Washington

07:45
Starting a Business

11:39
Challenges and Lessons Learned

22:40
Current Role and Focus

28:46
Starting Over and Growing the Business

31:26
The Importance of Marketing

32:01
The Power of Marketing and Referrals

36:09
Building a Vision for Employees

39:02
Creating a Company Culture

46:18
The Importance of Systems in Business

55:57
Advice for Scaling a Cleaning Company

If you are in need of branding or marketing help for your landscape or hardscape company, book a FREE 1 on 1 call with me here:

https://calendly.com/landscapemaverick/discovery-call