Every video you upload has to have a purpose and an intent. You can’t just upload random videos and hope for the best. It’s crucial to decide from the start the objective of your channel if you want your YouTube journey to succeed. The niche you’ll be targeting is the foundation of a YouTube business. 

Many people already know their niche when they decide to start a YouTube channel because they want to focus on something they usually do. Bill Jelen also known as Mr. Excel has been practicing his niche since 1998 by writing books about Excel and sharing his knowledge on YouTube in 2008. No doubt he’s an MVP (Most valuable professional) of Microsoft! But how was he able to come up in this niche? 

In today’s podcast, Grant and Bill share how it all started on Bill’s journey with Excel and how he was able to monetize this niche on YouTube.

Bill Jelen’s YouTube channel, Mr. Excel, has reached 121,000 subscribers and over 16 million channel views. Bill is also a writer and an ultimate expert in Excel. 

Check out the Episode Highlights

01:48   How Bill come up with his books about Excel
06:00   Bill’s strategy when he started Mr. Excel channel
10:38   How Mr. Excel affected Bill’s website mrexcel.com
12:25   How Bill develop a system for his content
17:15   Bill’s transition from selling books to creating a YouTube channel
23:07   How Bill crafted Mr. Excel as his identity on YouTube
25:17   How Mr. Excel’s website boosted Bill’s community engagement 
30:27   YouTube as a platform to answer people’s questions
33:27   How Mr. Excel affected Bill’s life
37:17   Bill’s advice on starting your own online business

Links/ Resources Mentioned

Check out the Mr. Excel website
Mr. Excel's YouTube channel

Subscribe to the Video Creatr Youtube channel

Check out these awesome channels and gain more inspiration.

Check out Grant and Augie’s Channels below:

Grant Ball
Treesicle

Augie Johnston
Vidchops
Baller Boot Camp