Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

He Raised $21 million in Less Than 90 Days, Founded World Golf Tour that was acquired by TopGolf, and Now is Scaling Hero Bread ––– YuChiang Cheng, CEO of Hero Bread

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Hi friends,

Our guest today is YuChiang Cheng, CEO of Hero Bread. Hero Bread produces delicious real bread with benefits – 0g net carbs, 0g sugar, 45 calories per slice. Previously, he founded World Golf Tour, which was acquired by TopGolf where he became President of TopGolf Media after the acquisition.

We discuss:

* Founding World Golf Tour

* Acquisition by TopGolf

* Merging Digital and Physical Experiences at TopGolf

* Discovering Hero Bread

* Joining Hero Bread as Interim CMO

* Pivoting from Food Service to DTC

* Why he became CEO at Hero Bread

* Challenges and Success in Retail

* Driving Velocity and Consumer Demand

* Leadership Transition to CEO

* Lightning Round: Trends, Brands, and Innovations



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Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage InvestingBy Mike Gelb