"Sell first. Build later." That’s the mindset that helped Tanguy Frecon, co-founder and CEO of Prolong, raise €1.5M before even launching his company.

Prolong is reshaping the fashion industry by making after-sales a brand asset—helping companies integrate care, repair, and maintenance services seamlessly. But building astartup from scratch is never smooth sailing.

How do you convince investors and clients to bet on an idea that doesn’t exist yet? What happens when your startup goes head-to-head with industry giants? And what’s thehardest lesson Tanguy learned along the way?

Listen now to find out.

00:00:00 - Introductionto Prolong and Tanguy's Journey

00:05:28 - Tanguy'sEntrepreneurial Background and Early Experiences

00:10:07 - BuildingProlong: The Concept and Team Formation

00:15:28 - FundraisingJourney and Initial Challenges

00:20:24 - NavigatingChallenges and Pivoting the Business Model

00:26:13 - TheImportance of External Perspectives

00:28:13 - KeyLearnings from Building Prolong

00:30:55 - SalesStrategy and Founder Involvement

00:32:01 - Goals andExpansion Plans for Prolong

00:34:15 - TargetMarket and Client Focus

00:35:16 - Data-DrivenAfter-Sales Solutions

00:36:29 - AIIntegration and Future Prospects

00:40:09 - Motivationand Vision for the Future