Abi Asija sits down with Andrey Egorov, founder of Snowball, an AI-powered storytelling platform designed to help children aged three to seven develop emotional intelligence through personalized bedtime stories. The conversation explores how the product uses AI, voice cloning, and child psychology to create deeply personalized narratives based on a child’s daily experiences and emotional needs.

Key Insight: The biggest opportunity in early-stage AI consumer products is not just automation, but emotional personalization that strengthens human relationships between parents and children.
Andrey breaks down how Snowball works as a bedtime storytelling system that transforms real-life events, such as dentist visits or school experiences, into adaptive stories that help children process emotions, reduce anxiety, and build resilience. The app evolves stories over time based on parental input and memory of past emotional reactions.

A major focus of the discussion is the product’s positioning in a highly competitive bedtime stories market. While competitors like Moshi and Epic dominate with large budgets, Snowball differentiates through deep personalization, emotional education, and AI-generated adaptive storytelling that reflects each child’s unique life context.

The conversation also dives into growth strategy, including App Store optimization, influencer marketing, and Instagram-driven acquisition. Andrey explains how the app currently ranks in the top five in the UK in the bedtime stories category and how most conversions come from Instagram campaigns and organic App Store discovery.

Finally, the discussion highlights the tension between pricing, positioning, and perceived value. The challenge is balancing freemium conversion, competitive pricing, and the premium value of personalization while maintaining sustainable unit economics in a rapidly evolving AI consumer market.

Overall, viewers will learn how AI is reshaping early childhood education, how emotional intelligence can be embedded into storytelling, and how founders navigate positioning, monetization, and growth in crowded consumer app markets. To connect with Andrey Egorov, reach out via LinkedIn https://www.linkedin.com/in/egorov-andrey/ or email at [email protected]