Who are you? What do you do? How are you different from the rest of the world?
 
Jose Bennett, more commonly known as the Black Dude with a Spanish Name, is a highly sought-after online brand and course director. He is a father, a god-fearing man, and a previous husband looking for a wife (lol) who helps coaches and speakers better serve their audience by packaging their expertise in a way that resonates with their ideal audience.
 
In this episode, Jose narrates how his life changed after he lost a loved one, especially the part of his story about how he became a course director that is passionate about creating one’s personal brand.

“Your personal brand is already in you. You just find somebody who is gonna be able to pull that thing out.” – Jose Bennett
 

Topics Covered:
(00:00:00) Episode Snippet + Welcoming today’s guest, Jose Bennett
(00:03:02) What happened on December 8, 2014?
(00:07:46) What do you do, who do you serve, and how are you different?
(00:09:43) “I felt like I saw a celebrity!”
(00:11:38) Authenticity to oneself, and the 3+1 formula for sales
(00:17:06) “When we get the foundation of the brand first, everything else is easy”
(00:24:14) Ad: The Instincts Pondcast is powered by the Instincts training series. Learn to tap into your instincts so you can reach your full potential. Get a glimpse and a free keynote of The Instincts Series, go to https://briannbeane.com.
(00:24:54) Jose and the Eric Thomas & Associates Media team
(00:31:26) “Your free is overpriced!”
(00:34:03) The things that make the big names different
(00:37:37) Three (3) common branding mistakes
(00:42:32) Get a discount for the Course on Courses by using the word “instincts” (gotcourse.com)
(00:45:46) Jose as a cheetah
(00:47:54) Connect with the Black Dude
(00:48:40) Ad: Monetize your message. We believe that everybody has a story but your message belongs to the world.


Key Takeaways:
“Who are you? What do you do? Who do you serve? And how are you different? That’s the iceberg of every personal brand. So figure out who you are, what are your characteristics, your beliefs, and things of that nature. What do you do?” – Jose Bennett

“We got lots of people in the similar lane as us, but once we figure out how we’re different, there’s no such thing as competition; everybody’s in collaboration.” – Jose Bennett


Connect with Jose Bennett:
Website: gotsource.com; https://www.deeperthanthebrand.com/
Instagram: https://www.instagram.com/featuring_j...

Connect with Brian N. Beane:
Website: http://www.briannbeane.com/courses
Instagram: https://www.instagram.com/briannbeane
TikTok: https://www.tiktok.com/@briannbeane
YouTube: https://www.youtube.com/c/BrianNBeane
Buzzsprout: https://theinstinctspondcast.buzzspro...


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About Brian
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After retiring at age 22, Brian became known for his ability to educate thousands in the areas of personal and economic empowerment. He ultimately founded his training company, Mentor to Millions, Inc., became the Owner of The Beane Acres Retreat, and started the Instincts PONDCast to help other formulate, market, and monetize lifes tribulations and turn them into celebrations!

After being voted one of the Top 10 speakers and trainers in the North America in July of 2012, his previous clients include Cincinnati Children’s Hospital, The Federal Social Security and Disability Administration, the Eric Berry Foundation, Communicorp (A division of Aflac) and many more!

Meet Brian Beane: www.BrianNBeane.com