In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Ethen Ostroff, founder of Ethen Ostroff Law. 

Ethen was the third attorney to produce content on TikTok, publishing his first video on the platform in October 2019. As of the date this podcast first aired, Ethen has over 213,000 followers on TikTok.

In this episode, Ethen and Wayne discuss, among other things:

 - Why attorneys must accept they're going to be judged when they publish content on social media

- The mix of video content attorneys should be publishing on social media

- Why social media today is like a website was five years ago

- The key difference between YouTube and TikTok that few attorneys realize

- The importance of a team-based approach to content

- The interplay between organic social media content and paid social media content


You can watch this episode on YouTube:
https://www.youtube.com/watch?v=e8Gcsay274w


Resources discussed in the episode

Rehumanize Your Business: How Personal Videos Accelerate Sales and Improve Customer Experience Human


About Ethen Ostroff

Ethen Ostroff Law: https://ethenostrofflaw.com

Ethen on TikTok: https://www.tiktok.com/@ethenostrofflaw

Ethen on LinkedIn: https://www.linkedin.com/in/e-o-law

Ethen's Virtual Assistant company: https://www.turnkeyops.io

Take Ethen up on his offer of a complimentary audit of your firm's intake: https://www.auditmyintake.com


About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com

Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:  https://www.lawfirmeditorialservice.com/thought-leadership-cost-calculator

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: 

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos

Do you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at [email protected]