Peanut butter is down 30% a year.

Pistachio butter is up 500%.

Utsab Roychowdhury and his partner quit investment banking to bet on the gap.

In four months he went from a blender in his New York apartment to live on Amazon.

Two-person team.

No mass retail.

$20 a jar.

Sold out for two months straight.

This conversation breaks down the exact moves:

• how he found a co-packer in 20 calls
• why he turned down big retail on purpose
• the pricing rule that keeps his margins alive while other CPG founders bleed out at the shelf.

GUESTUtsab Roychowdhury - Stesh Pistachio ButterLinkedIn: https://www.linkedin.com/in/utsab-roychowdhury/Website: https://steshbutter.com/

SHELF TO SCALE

Weekly conversations with CPG and FMCG founders on distribution, retail, and scaling.

Hosted by Devesh Tilokani