We chat with Abbie Swindell about working in social media. We chat about the different routes you can take into the industry such as apprenticeship's V university degree's, what kind of personality traits and skills you should be building to get ahead of the competition. We also chat about how important it is to continually develop your knowledge when working in the industry, Social media is constantly changing and evening and you have to be able to keep up with these changes to succeed.