<p>Here's how H&S used dandruff fear, a 34-year ad campaign, celebrity PR stunts, local market campaigns, and clinical science to become the world's #1 shampoo.
</p>

Here's how H&S used dandruff fear, a 34-year ad campaign, celebrity PR stunts, local market campaigns, and clinical science to become the world's #1 shampoo.

<p>Here's how H&amp;S used dandruff fear, a 34-year ad campaign, celebrity PR stunts, local market campaigns, and clinical science to become the world's #1 shampoo.
</p>

Head & Shoulders 60-Year Marketing Strategy

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Head & Shoulders 60-Year Marketing Strategy

Head & Shoulders 60-Year Marketing Strategy