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HeadBlade's Todd Greene - Building a Better Mousetrap
ABOUT TODAY'S EPISODE:
We're excited to share our interview with entrepreneur and founder of HeadBlade, Todd Greene (@HeadBlade). After years of shaving his head with a standard razor, Todd designed his own ergonomic handle out of necessity, which went on to become TIME magazine's "Best Invention of the Year."
Todd shares insights on taking an idea from concept to completion and positioning yourself for success. He covers topics such as applying for utility patents, targeting audiences and how constraints can be a blessing in disguise. This is a must listen for "Shark Tank" fans and anyone with great "ideas".
TOPICS COVERED:
- How 5 o'clock shadows were the catalyst to HeadBlade's creation
- All it takes is one person to say yes -> Richard Jarel was his.
- Clay prototype was created, painted and called "Hair Jordan"
- Original design didn't have wheels, due to costs associated
- Car-shaped razors drove change by showing users how it worked
- Technology and 3D printing has accelerated prototyping
- I-P (intellectual property) is better than I-DEAS
- Push ideas into utility patents prior to licensing
- Focus on building community vs. selling out
- Leverage lawyers to "measure twice and cut once"
- Crowdfunding sites like Kickstarter & Indiegogo can devalue startups
- Ecommerce (not retail) is fastest and most economical growth engine
- Start with microcosm and prove concept first
- Focus was driving traffic to guys who shave, aka 3% of population
- Gay demo were early tech adopters so they became target audience due to disposable income and willingness to buy online
- Shop socially enabled cross-platform product sharing
- Early reality show product placement was low cost marketing
- Identify authentic users to build relationships for organic traffic
- Bald heads were initially seen as negative, but HeadBlade became empowering
- Shaving head is active, losing hair is passive – Take the power back!
- Would you rather join a feel-good lifestyle or use a cold, hard razor?
- HeadBladers range from Harley Davidson riders and athletes to cancer patients
- TIME magazine's "Best Invention of the Year" was tipping point
- Visualize final product and how you'll get from Point A to Point B
- Everyone needs someone to hold them accountable
- Outsource, outsource, outsource!
- Be realistic with your goals and don't spread yourself too thin
- Success is doing what you love, while living within your means and maintaining your integrity
- Do you … "Want what you have" or "Have what you want" ?
- You MUST believe in yourself!
- Fav Quote: "Count no man's fortune, until he's dead."
Thanks again for listening and please check out Todd Greene (@HeadBlade) and visit HeadBlade.com to try one today! If you know a friend that wants to empower themselves when shaving their head, please forward this to them. Let's make a difference in each other's lives together!!
********************************
GET SHOW NOTES + RESOURCES HERE: RenegadeReporting.com
SPONSORS:
This podcast is brought to you by Dreamcask.com, polished and professional web design and hosting for busy professionals and small businesses. They work with platforms like Wordpress, Wix and even SquareSpace sites like Renegade Reporting. Dreamcask is where dreams find their home. Check out Dreamcask.com to get started on building your dream today!
********************************
ABOUT RENEGADE REPORTING:
Our mission is to impact, inspire and empower our audiences with stories from visionaries, risk takers and activists who Step Up, Speak Out and Stand Firm for their beliefs. We share actionable insights to remove the boundaries between you and your life's true purpose. Join us as we overcome obstacles and uncover true meaning.
********************************
JOIN THE SOCIAL CONVERSATION:
iTunes Podcast: RenegadeReporting.com
Twitter: http://www.Twitter.com/StephenSeidel
LinkedIn: http://www.Linkedin.com/in/StephenSeidel
Snapchat: http://www.Snapchat.com/add/StephenSeidel
Periscope: http://www.Periscope.com/StephenSeidel
Instagram: http://www.Instagram.com/RenegadeReporting
YouTube: http://www.YouTube.com/RenegadeReporting
Facebook: https://www.facebook.com/pages/Renegade-Reporting/73808691277
********************************
Do you have questions or topics you'd like us to cover? Email Us: [email protected]
Join the Collective and Receive Renegade Roadmaps for Success: RenegadeReporting.com
Find Your Voice. Tell Your Story. Make a Difference.
Copyright Renegade Reporting and Stephen Seidel Productions 2016
********************************
View all episodes
By Stephen SeidelABOUT TODAY'S EPISODE:
We're excited to share our interview with entrepreneur and founder of HeadBlade, Todd Greene (@HeadBlade). After years of shaving his head with a standard razor, Todd designed his own ergonomic handle out of necessity, which went on to become TIME magazine's "Best Invention of the Year."
Todd shares insights on taking an idea from concept to completion and positioning yourself for success. He covers topics such as applying for utility patents, targeting audiences and how constraints can be a blessing in disguise. This is a must listen for "Shark Tank" fans and anyone with great "ideas".
TOPICS COVERED:
- How 5 o'clock shadows were the catalyst to HeadBlade's creation
- All it takes is one person to say yes -> Richard Jarel was his.
- Clay prototype was created, painted and called "Hair Jordan"
- Original design didn't have wheels, due to costs associated
- Car-shaped razors drove change by showing users how it worked
- Technology and 3D printing has accelerated prototyping
- I-P (intellectual property) is better than I-DEAS
- Push ideas into utility patents prior to licensing
- Focus on building community vs. selling out
- Leverage lawyers to "measure twice and cut once"
- Crowdfunding sites like Kickstarter & Indiegogo can devalue startups
- Ecommerce (not retail) is fastest and most economical growth engine
- Start with microcosm and prove concept first
- Focus was driving traffic to guys who shave, aka 3% of population
- Gay demo were early tech adopters so they became target audience due to disposable income and willingness to buy online
- Shop socially enabled cross-platform product sharing
- Early reality show product placement was low cost marketing
- Identify authentic users to build relationships for organic traffic
- Bald heads were initially seen as negative, but HeadBlade became empowering
- Shaving head is active, losing hair is passive – Take the power back!
- Would you rather join a feel-good lifestyle or use a cold, hard razor?
- HeadBladers range from Harley Davidson riders and athletes to cancer patients
- TIME magazine's "Best Invention of the Year" was tipping point
- Visualize final product and how you'll get from Point A to Point B
- Everyone needs someone to hold them accountable
- Outsource, outsource, outsource!
- Be realistic with your goals and don't spread yourself too thin
- Success is doing what you love, while living within your means and maintaining your integrity
- Do you … "Want what you have" or "Have what you want" ?
- You MUST believe in yourself!
- Fav Quote: "Count no man's fortune, until he's dead."
Thanks again for listening and please check out Todd Greene (@HeadBlade) and visit HeadBlade.com to try one today! If you know a friend that wants to empower themselves when shaving their head, please forward this to them. Let's make a difference in each other's lives together!!
********************************
GET SHOW NOTES + RESOURCES HERE: RenegadeReporting.com
SPONSORS:
This podcast is brought to you by Dreamcask.com, polished and professional web design and hosting for busy professionals and small businesses. They work with platforms like Wordpress, Wix and even SquareSpace sites like Renegade Reporting. Dreamcask is where dreams find their home. Check out Dreamcask.com to get started on building your dream today!
********************************
ABOUT RENEGADE REPORTING:
Our mission is to impact, inspire and empower our audiences with stories from visionaries, risk takers and activists who Step Up, Speak Out and Stand Firm for their beliefs. We share actionable insights to remove the boundaries between you and your life's true purpose. Join us as we overcome obstacles and uncover true meaning.
********************************
JOIN THE SOCIAL CONVERSATION:
iTunes Podcast: RenegadeReporting.com
Twitter: http://www.Twitter.com/StephenSeidel
LinkedIn: http://www.Linkedin.com/in/StephenSeidel
Snapchat: http://www.Snapchat.com/add/StephenSeidel
Periscope: http://www.Periscope.com/StephenSeidel
Instagram: http://www.Instagram.com/RenegadeReporting
YouTube: http://www.YouTube.com/RenegadeReporting
Facebook: https://www.facebook.com/pages/Renegade-Reporting/73808691277
********************************
Do you have questions or topics you'd like us to cover? Email Us: [email protected]
Join the Collective and Receive Renegade Roadmaps for Success: RenegadeReporting.com
Find Your Voice. Tell Your Story. Make a Difference.
Copyright Renegade Reporting and Stephen Seidel Productions 2016
********************************