Episode 232 - Headless vs. Composable and What OmniChannel Means Today with Aaron Sheehan of BigCommerce

Aaron Sheehan and I go way back. We first met when Aaron used to work for an agency that OMG supported. Now, Aaron is the Director of Competitive Strategy at BigCommerce. He brings a fresh perspective on the eCommerce industry, and a unique point of view on eComm platforms and the future of eComm technology. Coincidentally, his office is only a quarter of a mile from mine. In hindsight, we probably should have recorded this show in person. Here’s a look at what we cover:What is Headless, and how does it compare to Composable? Are these just buzzwords or trends that are here to stay?Aaron’s and my take on the state of eCommerce and why we see a prevailing “cautious optimism.” The eCommerce trends Aaron is most excited about and what omnichannel means today (vs. what it meant 10 years ago).When should you consider upgrading your tech stack, and where does the BigCommerce offering fit in the marketplace?