There’s general agreement about the health dangers of cigarettes. That doesn’t mean that the same strategies used to fight cigarette smoking make sense for other forms of tobacco use — including e-cigarettes. Policymakers ought to consider the facts as they address the latest scare over vaping-related illnesses. Jacob Grier explores the impact of anti-smoking campaigns and e-cigarette use in the book The Rediscovery of Tobacco: Smoking, Vaping, and the Creative Destruction of the Cigarette. Grier discusses his findings with Mitch Kokai.