Andrew Lissimore is a the founder of Headphones.com and is a passionate audiophile. Yet how did he go from headphone fan, to owner of headphones.com? During our chat in Vancouver, BC, Andrew unpacked how headphones.com got started, and the logistics of selling something that's not your own, especially very high-end products. Especially in 2018, it can feel like a fool's errand to run any e-commerce outside of Amazon, or Andrew tackles the elephant in the room, and how to build a robust marketing strategy for an e-commerce offering. For more step-by-step guidance from experts like Andrew, make sure to visit http://bootkik.com