The prodigal son searched for love out in the world and never found love, or acceptance. When he ran out of money, everyone and everything was gone! But as he returned home, he experienced love from his father that was always there, if not more than before!
This is God's love! His love is shown in his looking, in his pursuit, and in his extravagance. And this love isn't counterfeit, never disappoints, or has any conditions.