Summer football practice can be very dangerous if you're not tracking the heat index or the chance of lightning. That's why the marketing team at Vanderbilt University Medical Center created Smart Coach, a health app for sports coaches and trainers to keep an eye on the weather. Mobile apps are really hot (if you pardon the pun), especially in healthcare. But without a strategic plan, you could waste time, money and patient frustration in creating a health app that does not answer a specific need says podcast guest Cynthia Floyd Manley. Listen to our conversation or drop into the conversation at the time stamps below.

00:00 Introduction00:43 Cynthia Floyd Manley01:15 Summer Weather02:38 Tracking Lightning05:14 Coaches & Sports Trainers04:50 App development team: Betsy Brandis05:20 Defining needs for the app07:15 Where do you get the weather information08:35 Local or National audience?10:45 Free vs. Fee Based11:45 App Updates13:00 Notifications?13:50 Coach Smart15:40 Baby Time Contraction Timer18:29 Not all apps work for healthcare20:15 Google maps location problems for hospitals24:34 Managing stress with integrated health27:28 "Who Moved My Cheese?" by Spencer Johnson28:00 "Search Inside Yourself" by Chade-Meng Tan30:00 Marketing Team at Vanderbilt University Medical Center31:30 Website Update35:23 Social Media Tip: Colin Hung

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