Every product manager wants to be in charge of a product that customers want. 

However, it turns out that some of us have to deal with situations  in which our customers want what we have, but they are also afraid to  give us what we need in order to deliver our product to them. A great  example of this happening in the health care market. 

Customers are very  aware of the data privacy issues and so they are hesitant to use the  health care products that the product managers are providing them with.