Sehreen Noor Ali co-founded Sleuth on a bet that parents usually know something is wrong with their kid before the health system catches up. It worked: 62,000 crowdsourced health histories, $1.1M raised from investors, a feature in Forbes. Then in May 2024, four years in, she shut it down. Sehreen explains why pediatric health is one of the weakest business models in an already weak industry, and the moment in a hospital with her daughter that taught her she'd been the expert in her kid's care all along. 12 minutes

When Allison Grant isn’t scaling startups, she’s thinking about death. As a trained death doula, she serves as a non-medical guide for the dying and their families through the end of life journey. Death doulas are roughly where birth doulas were a decade ago, before insurance covered them and hospitals offered them as standard of care. 85% of Medicare spending happens in the last six months of life, much of it on interventions the data says make quality of life worse. The conversation that could shift some of that is the one doctors aren't trained to have, but people like Allison are. 15 minutes

Anu Parvatiyar spent two decades designing health technology before co-founding Ananya Health, a medical device company working to end cervical cancer. The tools to prevent it have existed for decades: a vaccine since 2006, Pap smears since the 1950s. And yet thousands of women still die from it every year. What is standing in the way of eradicating cervical cancer once and for all? Human behavior. Anu describes the simplest problem and the complex solution. 8 minutes

Tracy Middleton has spent five years building the Edge, Hone Health's science-backed blog on hormonal and longevity health, read by more than a million monthly readers. She's also in perimenopause. That combination puts her in a specific position: covering a topic while living it, and trying to get the science right when the science itself keeps shifting. This episode centers on the WHI, the 2002 study that scared a generation of women and their physicians off hormone therapy. In fall 2025, the FDA removed the black box warning that had defined the conversation for two decades. Tracy discusses what it takes to cover that kind of reversal while helping women figure out who to trust. 13 minutes

Lauren Joskowitz was deep into a Hollywood career as an entertainment and sports reporter when a routine dermatology visit found melanoma on her arm. Two days later, she was in surgery. The diagnosis cracked something open: what am I actually doing? She quit her job. Left LA. Spent three years in a holistic nutrition therapy program. Now she creates science content for LMNT and sits with one of health communication's most uncomfortable truths every day: people want certainty, but the evidence rarely delivers it. How she handles that gap is what makes her work worth paying attention to. 10 minutes.

Nicole Zeman spent years editing at Cosmopolitan and Women's Health before moving into health marketing for brands like pelvic floor therapy platform Origin and mental health platform Alma. What she brought from her time in magazines that most marketers miss: the most powerful thing content can do isn't inform people. It is make them feel understood. That distinction reshapes how you write, what you publish, and who you actually reach. 15 minutes.

"Optimize yourself" sounds empowering until your body starts to feel like a problem that needs fixing. Caitlin Shure, PhD in Communications and Head of Product & Content at Smartbuds by NextSense, lives in this tension daily. Health language can build trust or quietly manipulate, and the difference often comes down to a few word choices. This episode: what health marketers get wrong, and the question she can't stop asking: how do you communicate the value of health data without creating shame? 13 minutes.

Sylvia Charles Royston, M.D. watched her patients fail to quit sugar even when their health depended on it. So she went home and made date syrup. Two months after selling it at local San Francisco stores, Whole Foods called. Nearly a decade later, her brand Just Date has more than 500,000 customers. This is the story of a physician who stopped prescribing a solution and started building one. 10 minutes.

Meghan Rabbitt spent her career writing about women's health. She's an award-winning journalist and author of The New Rules of Women's Health (foreword by Maria Shriver), and while doing research for that very book, she realized she'd been ignoring her own troubling symptoms. The diagnosis that followed was a shock. What came after was a masterclass in not apologizing for your own biology. 13 minutes.

When Kate Winick learned she had a rare autoimmune liver condition, she did what any former health journalist and social media expert (Klaviyo, Peloton) would: researched everything. What she found about the supplement industry—largely unregulated, sometimes genuinely dangerous—changed how she shops. 6 minutes.