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The way in which Americans interact with the healthcare industry is changing. With AI and wearable devices, accompanied by growing skepticism of healthcare providers and the healthcare system, self-directed health care appears to be on the rise. This first episode in a series about self-directed care features a conversation with Heather Mosser, Vice President, Associate Head of U.S. Monitor, at Kantar, about. the changing healthcare landscape.
By Advertising Research FoundationThe way in which Americans interact with the healthcare industry is changing. With AI and wearable devices, accompanied by growing skepticism of healthcare providers and the healthcare system, self-directed health care appears to be on the rise. This first episode in a series about self-directed care features a conversation with Heather Mosser, Vice President, Associate Head of U.S. Monitor, at Kantar, about. the changing healthcare landscape.