Dive into the latest health trends and shifting consumer preferences in the dairy industry with a dynamic panel featuring John Crawford, SVP of Client Insights for the Dairy Category at Circana; Donna Berry, Editor & Consultant at Dairy & Food Communications Inc.; Patrycja Kotowska, Category Strategy Manager at Sprouts Farmers Market; and Fred Schonenberg, Founder & CEO of VentureFuel. Recorded live at the Real California Milk Excelerator’s Future of Dairy Expo in November 2024, this discussion covers everything from lactose-free products to sourcing transparency and the growing demand for

products that align with consumer values.