The current state of the healthcare industry is marked by cautious optimism, with executives expressing a more favorable outlook for 2025. According to a survey by the Deloitte Center for Health Solutions, nearly 60% of industry leaders hold a favorable industry outlook for the year ahead, a notable increase from 52% just a year ago[1]. This surge in confidence is underscored by the 69% of US healthcare respondents who anticipate a rise in revenue in 2025 and the 71% who expect improved profitability.
Key trends shaping the industry include the need to develop growth strategies, with 65% of executives citing this as a top priority for 2025[1]. Organic growth, rather than mergers and acquisitions, is the preferred approach, with a focus on improving consumer engagement, trust, and the overall consumer experience. This includes leveraging digital tools and technology platforms to enhance consumer experiences, similar to strategies used in retail and hospitality.
Regulatory uncertainty remains a concern, with 44% of surveyed healthcare executives indicating that regulatory changes could influence their strategies in 2025[1]. The incoming government administration and the 119th Congress are expected to address several priorities and issues that could significantly affect health plans, health systems, and healthcare consumers.
Workforce challenges continue to be a significant issue, with 58% of health system executives expecting talent shortages, retention issues, and the need for upskilling to influence their organizational strategies in 2025[1][4]. Health system leaders are advised to rebuild trust and restore a sense of meaning, value, and purpose in their employees’ jobs, potentially through redesigning work teams, investing in cost-saving technologies, and prioritizing equity in design.
Consumer affordability is another critical trend, with out-of-pocket costs consistently outpacing the overall growth in healthcare spending, creating a potentially unsustainable situation[1]. Health system and health plan executives are urged to address these challenges by improving consumer engagement and leveraging transformative technologies.
In terms of market movements, hospital margins have improved over the past year, with the median year-to-date operating margin reaching 5% in May 2024, a substantial increase compared to just 0.7% in May 2023[3]. However, long-term financial challenges persist, including greater labor and supply expenses, and rising patient acuity requiring longer hospital stays.
Emerging competitors and new product launches are also influencing the industry. For example, the use of artificial intelligence (AI) is rapidly reshaping healthcare, enabling personalized care, capturing and documenting information in natural conversation, and augmenting live support with generative chatbots[2].
In conclusion, the healthcare industry is poised for change in 2025, driven by innovation, resilience, and strategic growth. Industry leaders are focusing on developing growth strategies, improving consumer engagement, and addressing workforce challenges and regulatory uncertainty. By leveraging transformative technologies and prioritizing equity in design, healthcare organizations can navigate the current challenges and ensure access to affordable healthcare for consumers.