The current state of the health care industry is marked by cautious optimism, with executives expressing a more favorable outlook for 2025. According to a survey by the Deloitte Center for Health Solutions, nearly 60% of industry leaders hold a favorable industry outlook for the year ahead, a notable increase from 52% just a year ago[1]. This surge in confidence is underscored by the 69% of US health care respondents who anticipate a rise in revenue in 2025 and the 71% who expect improved profitability.
Key trends expected to impact health care strategies in 2025 include developing growth strategies to increase revenue, with 65% of executives citing this as a top priority. However, balancing the growth of margins and profitability while keeping the cost of care in check and navigating an uncertain macroenvironment could be challenging for health plans and health systems[1].
Mergers and acquisitions (M&A) activity in the health care sector is also expected to continue, driven by the need for scale, enhanced capabilities, and improved financial stability. In 2024, the health care sector experienced a resilient market for M&A activity, with a total deal value of $69 billion, despite a 9% decline in deal volume compared to 2023[2].
Hospital merger activity has risen in each of the past three years, and analysts expect to see more deals in 2025, driven by financial need, health systems seeking strategic opportunities, and academic medical centers looking to evolve. Many hospital mergers over the past year have involved a party struggling financially, and experts predict that this trend will continue[5].
Workforce challenges remain a top concern for hospitals and health systems, with 58% of health system executives expecting these issues to influence their organizational strategies in 2025. To address these challenges, health care leaders are advised to redesign work teams, invest in cost-saving technologies such as generative AI and automation, and prioritize equity in design[4].
In terms of regulatory changes, private equity's growing role in health care adds to regulatory scrutiny of pricing and care quality. Health care organizations are also facing long-term financial challenges, including greater labor and supply expenses, and rising patient acuity requiring longer hospital stays[3].
Overall, the health care industry is poised for change in 2025, driven by innovation, resilience, and strategic growth. While challenges persist, industry leaders are responding by developing multidimensional strategies to drive growth, improve operational efficiency, and ensure access to affordable health care for consumers.