Healthcare Insight for Marketers

Cynthia Schmidt, director of marketing at VCU Health–an academic medical center in Richmond Virginia, shares her experience marketing the school and the health system. We also cover their vaccination campaign and an innovative project to reduce hypertension in their community called "TeachBP".

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Jean shares practical advice from her experience leading marketing teams at hospitals across the country.

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As a long time publisher, Scott is no stranger to healthcare content production and we learn his insights on marketing, the business of healthcare, staffing and more.

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As VP of Digital Strategy and Marketing Intelligence at Beth Israel Lahey Health, Chris Boyer shares his data driven perspective on creativity in healthcare marketing and outlines the new responsibilities of a healthcare marketer.

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As VP of Marketing at Emory Healthcare, Amy Comeau has a unique vantage point into the opportunities and challenges of leading brand and revenue growth strategies for a nationally ranked academic health system. Find out how she's prioritizing her plan, leveraging CRM and other tools and getting buy-in from key stakeholders to influence all stages of the patient journey.

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In one of our most colorful and compelling interviews, LCMC Health Chief Marketing and Experience Officer Christine Albert highlights her team's success in leveraging data to differentiate the New Orleans-based brand and generate bottom line results. Learn how she's elevating the C-suite's perception of marketing through strategic insights that illuminate opportunities and challenge the status quo — like the system's more authentic approach to online physician bios that has generated a 50% increase in organic views and nearly 25% more conversions to appointments. As a SHSMD Board Member, Christine has been instrumental in advancing the healthcare marketing discipline. Find out how the organization is guiding members through consumer research, mentorship programs and other new initiatives that empower career and network development.

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In the summer of 2019, Matt Gove had just left Piedmont Healthcare to join CityMD when the leading urgent care provider in the New York metro area merged with Summit Medical Group to form Summit Health. Then the pandemic hit, and his brand was front and center in media coverage of COVID. In this lively conversation, learn how these experiences shaped his marketing strategy, along with his expert perspective on B2B vs. B2C marketing, what to look for when hiring marketing talent and the most important—and often overlooked—digital marketing channel.

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As System Manager of Social Media at CommonSpirit Health, Julie Rose helps guide the system's 140+ hospitals on building community and driving engagement on Facebook and Instagram. Find out how the brand's Hello Humankindness purpose is reflected on these platforms, what tools she uses to plan and publish content and why the magic on social media happens after you post.

Important Links:

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As Chief Marketing Officer for CTCA, Ken Chaplin is advancing the mission of patient empowerment for the household brand in cancer care. In this insights-packed 30-minute episode, find out how CTCA applies advanced attribution modeling to precisely measure the impact of marketing, why the organization is well positioned for a cookie-less world and what they're doing to flatten the "shadow curve" caused by the sharp decline in cancer screenings and treatments during the pandemic. 

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As part of the panel that helped develop the 2020 By the Numbers Special Report from the Society for Healthcare Strategy and Market Development, the VP of Corporate Communications at Hackensack Meridian Health has his finger on the pulse of industry trends and innovations. Find out what shifts your peers are making during the pandemic along with how his 17-hospital system is building communication plans around the COVID vaccine, Michael's four Rs for fostering mental health at work and more.

Show mentions:

SHSMD By the Numbers Report

https://www.shsmd.org/resources/numbers-2020-special-edition

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