The health care industry is poised for significant changes in 2025, driven by various factors including innovation, strategic growth, and regulatory uncertainty. Recent surveys and reports highlight key trends and challenges that industry leaders are focusing on.
According to the Deloitte 2025 US Health Care Outlook, nearly 60% of industry leaders hold a favorable outlook for the year ahead, a notable increase from 52% in the previous year. This optimism is underscored by the 69% of US health care respondents who anticipate a rise in revenue in 2025 and the 71% who expect improved profitability[1].
Developing growth strategies is a top priority for 65% of health care executives, with a focus on multidimensional approaches to drive revenue. Health plans are primarily focused on adopting transformative technologies, including generative AI, while health systems are more focused on strengthening their core legacy business technologies[1].
Workforce challenges remain a significant concern, with 58% of health system executives expecting issues such as talent shortages, retention problems, and the need for upskilling to influence their organizational strategies in 2025. However, the urgency has decreased compared to two years ago when 85% of executives cited these issues[1][4].
Hospital merger activity is expected to increase in 2025, driven by financial need, strategic opportunities, and the desire to survive. Many deals will be driven by hospitals in distress, while others will involve systems looking to strengthen their position in the market through partnerships and acquisitions[2].
Regulatory uncertainty, particularly for health plans, and workforce issues for health systems are key challenges that need to be addressed. The use of transformative technologies, including generative AI, can help in areas such as cost-saving and improving operational efficiency[1][4].
In terms of mergers and acquisitions, the healthcare industry is expected to see more scope deals, requiring advanced M&A capabilities to validate value drivers. The use of generative AI can accelerate the deal process and help in identifying strategic assets[5].
Overall, the health care industry in 2025 is characterized by a cautious optimism, with leaders focusing on strategic growth, workforce challenges, and the adoption of transformative technologies to navigate regulatory uncertainty and market pressures.
Key statistics include:
- 60% of industry leaders hold a favorable outlook for 2025.
- 69% of US health care respondents anticipate a rise in revenue in 2025.
- 71% expect improved profitability.
- 65% of health care executives prioritize developing growth strategies.
- 58% of health system executives expect workforce challenges to influence their strategies.
- Hospital merger activity is expected to increase in 2025.
Industry leaders are responding to current challenges by focusing on strategic growth, leveraging transformative technologies, and addressing workforce issues through comprehensive interdisciplinary care teams and cost-saving technologies. The emphasis on scope deals in M&A activities underscores the need for advanced capabilities to validate value drivers and ensure seamless execution.