Kara Rozek, VP of Media at SPM Marketing

In this conversation, David McBee interviews Kara Rozek, a healthcare marketing specialist. They discuss the benefits of specializing in a single industry like healthcare, highlighting the ability to understand common challenges and provide tailored solutions. Kara mentions the importance of using digital tactics such as search, programmatic advertising, and Connected TV to reach healthcare audiences effectively. She also addresses privacy concerns, emphasizing the need to comply with regulations and protect consumer data. Kara concludes by advising marketers to stay informed and adapt to the ever-changing media and marketing landscape.