In this insightful conversation, host Kevin speaks with Tiffany Khoo, the CEO and founder of WeAssist, a pioneering company in the healthcare staffing industry of Malaysia.

Tiffany shares her journey of founding WeAssist amidst the pandemic, inspired by her hands-on experience in a hospital HR department. WeAssist’s flagship product, Locum Apps, has significantly streamlined the process of finding temporary medical staff, achieving over 14 million in transactions.

The conversation delves into the challenges and strategies Tiffany employed to address staffing shortages through AI and real-world insights, creating flexibility for healthcare professionals and cost-efficiency for institutions.

Tiffany discusses the initial struggles of gaining the first hundred transactions, the importance of SEO, and building trust within a skeptical healthcare community. She also touches upon the operational complexities of handling cancellations and maintaining a motivated workforce, both internally and among healthcare professionals.

Expanding regionally, WeAssist aims to extend its successful model beyond Malaysia, focusing on a B2B approach while keeping an eye on potential B2C ventures. Throughout the discussion, Tiffany exemplifies resilience, innovation, and adaptability in facing the dynamic healthcare industry.