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The 4 Buyers of Healthcare: Patient, Provider, Payer, Pharma | Selling in Health w/ Siva Nadarajah
Selling in Health is where we unpack real stories behind how healthcare innovation gets adopted.
In this episode, Ayush Jain, CEO of Mindbowser, speaks with Siva Nadarajah, President and Co-Founder of JOGO Health, on what it really takes to sell into healthcare systems.
Siva has built and sold startups, led teams at IQVIA, and scaled JOGO Health into an FDA-cleared digital therapeutics company serving 25,000+ patients globally.
What you’ll learn in this episode
The 4 buyers in healthcare: patient, provider, payer, pharma
Why selling to hospitals is not “one buyer”, it’s a workflow + many stakeholders
How clinician buy-in works, and why security reviews can stall deals
A real example of how JOGO fits into health system workflow (doctor, nurse, admin, logistics)
How JOGO got into Mayo Clinic, and what came first: use case vs funding
Inbound channels that work: publications, conferences, and discovery moments
How to recover a stalled deal, and when to walk away
Why founders should avoid the pitch: “We’ll make doctors efficient.”
🔗 Learn more about Mindbowser: https://www.mindbowser.com🎧 Follow Ayush Jain: https://www.linkedin.com/in/ayushj/ 🎙️ Connect with Siva Nadarajah: https://www.linkedin.com/in/sivanadarajah/
Follow us on:LinkedIn: https://www.linkedin.com/company/mindbowser-infosolutions/Twitter: https://twitter.com/MindbowserFacebook: https://www.facebook.com/MindbowserInstagram: https://www.instagram.com/mindbowser_inc/
👍 Like, comment, and subscribe to stay updated with conversations from the frontlines of healthcare and healthtech innovation.
#HealthcareSales #HealthTech #DigitalTherapeutics #HospitalIT #Payers #MayoClinic
Healthcare runs on data. But in reality, most healthcare teams struggle not with collecting data, but with moving it securely, compliantly, and at scale.
In this video, we break down how modern healthcare platforms are rethinking interoperability and cloud deployment to eliminate delays, reduce integration risk, and accelerate outcomes across health systems.
👉 You’ll learn how to:
Identify why healthcare data remains siloed across EHRs and systems
Uncover the real bottlenecks behind slow, fragile EHR integrations
Apply a compliance-first approach to discovery and deployment
Build production-ready, cloud-native healthcare platforms on AWS
💬 Try this now: Look at your last EHR integration. If compliance, workflows, and scalability weren’t addressed upfront, you’ve already found the root cause of delay.
🎯 Perfect for: Healthcare IT and engineering teams, digital health founders, and enterprise leaders building or modernizing platforms for hospitals, payors, and health systems.
🔗 Learn more about Mindbowser: https://www.mindbowser.com
▶️ Next Watch: https://www.youtube.com/playlist?list=PL4rIMaT_8sHS1m0mGwAekMIzcJa7X6EjK
Follow us on:LinkedIn: https://www.linkedin.com/company/mindbowser-infosolutions/Twitter: https://twitter.com/MindbowserFacebook: https://www.facebook.com/MindbowserInstagram: https://www.instagram.com/mindbowser_inc/
🔔 Subscribe to our channel for real-world insights on healthcare interoperability, cloud-native architecture, and compliance-first product builds.
#HealthcareIT #HealthTech #EHRIntegration #AWSHealthcare #HealthcareCloud #Interoperability #DigitalHealth
How do you scale a healthcare company to $115M in lifetime revenue and why would you choose crowdfunding over venture capital for your next startup?In this episode, a physician founder shares the real story behind building a national telepsychiatry company with 850,000+ patient visits, then starting again with an AI-first behavioral health company funded through crowdfunding.
This conversation is designed for founders, CTOs, and healthcare leaders searching for:
What you’ll learn:
If you’re building or investing in healthcare start-ups, this episode breaks down the decisions most people never talk about.
Learn more about Mindbowser - https://www.mindbowser.com/
Subscribe for founder-led healthcare and AI conversations.
Reimagining Postpartum Recovery with TechnologyIn this episode of HealthTech with Purpose, host Ayush Jain (CEO, Mindbowser) speaks with Dr. Pinkey Patel, Founder & CEO of Myri Health—a pioneering platform empowering new mothers through personalized postpartum care.
Dr. Patel shares how her clinical background as a pharmacist and her own challenges as a new mom led to the development of Myri Health: a digital-first solution focused on recovery protocols, community support, and improved maternal outcomes.What you'll learn:Gaps in postpartum care that tech can fill.
How Myri Health personalizes recovery for new momsThe future of femtech and maternal wellnessBuilding a women-led healthtech startup from scratchWhether you're in digital health, femtech, or just passionate about maternal care, this episode is a must-watch.
Learn more about Myri Health: https://www.myrihealth.com
About Mindbowser: https://www.mindbowser.com
Follow Ayush Jain: @ayushj
Follow Dr. Pinkey Patel: @drpinkeypatel
Like, comment, and subscribe to catch new episodes from the frontlines of health innovation.
#PostpartumCare #FemTech #DigitalHealth #HealthTech #MaternalHealth #Mindbowser #HealthTechPodcast #WomenInTech #StartupStories #MyriHealth #AyushJain #DrPinkeyPatel
Welcome to HealthTech with Purpose, a podcast hosted by Ayush Jain, CEO of Mindbowser, where we dive deep into stories shaping the future of healthcare.
In this episode, Ayush speaks with Sam Shames, Co-founder & COO of Ember Labs, the company behind a revolutionary wearable that helps people manage their body temperature—especially useful for those experiencing hot flashes, thermal discomfort, and chronic conditions. From an MIT project to a globally recognized healthtech innovation, Sam shares how Ember Labs is improving lives through science-backed thermal technology.
A must-watch for anyone interested in digital health, women’s health, wearable innovation, and the startup journey from lab to market.
🔗 Connect with Ayush Jain: https://www.linkedin.com/in/ayushj/
🔗 Connect with Sam Shames: https://www.linkedin.com/in/samshames/
💡 Brought to you by Mindbowser: https://mindbowser.com
🔗 Learn more about Ember Labs: https://www.embrlabs.com
👉 Like, comment, and subscribe for more behind-the-scenes stories from the world of health innovation.
Welcome to HealthTech with Purpose, a podcast hosted by Ayush Jain, CEO of Mindbowser, where we dive deep into stories shaping the future of healthcare.In this episode, Ayush speaks with Vicenc Ferrer, Managing Director at Mediktor, an AI-driven digital health company that's transforming patient access and experience through empathy, innovation, and smart technology.
A must for healthtech founders, hospital innovators, and digital transformation leaders.🔗 Connect with Ayush Jain: / ayushj 🔗 Connect with Vicenc Ferrer: / vicen%c3%a7-ferrer-mayol-mba-04232727 💡 Brought to you by Mindbowser: https://mindbowser.com📌 Learn more about Mediktor: https://www.mediktor.com👉 Like, comment, and subscribe for more behind-the-scenes stories from the world of health innovation.#HealthTech #DigitalHealth #Mindbowser #HealthcareInnovation #HealthTechPodcast #PatientExperience #AIinHealthcare
Explore the cutting-edge use of AI in prior authorization with Christie Callahan from Arrive Health. Learn how large language models and generative AI are being used to simplify prior auth, reduce denied claims, and improve patient access to medication.We discuss the challenges of using PHI in AI models and the importance of quality loops in prompt engineering. Discover how real-time benefits and EMR integration are transforming provider workflows. Understand the limitations and potential of augmented intelligence in healthcare technology.
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