The adoption of a healthy lifestyle is increasing with growing health concerns and rising awareness among the population. The health and fitness market across the globe registers a decent consumer base shift towards healthy dietary alternatives. Consumers are looking for products that provide energy for a longer duration and have high nutrient value, thus increasing demand for energy bars in the market. The rise in demand for convenient and healthy energy-providing food products is driving the organic energy bar market. The consumption rate of high protein bars is more among bodybuilders, fitness enthusiasts, and athletes as they need to replenish their lost energy. The increase in preference of consumers for organic food variants and the rise in popularity of snack bars provides lucrative market opportunities for the global organic energy bar market.

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