On this week’s show, Brian Purcell meets the Dublin entrepreneur who is revolutionising frozen foods and bringing it back from the dead.

Sam Dennigan is a grandson of the founder of Sam Dennigan and Company, a North Dublin-based firm specialising in fresh fruit and vegetables which employs 350 people, so he comes from a strong food business background.

Art was his first love however, but working in the family business to make money to travel, he got the bug of business down in the Smithfield fruit and veg market and art took a back step while he set up Strong Roots.

In just two years Strong Roots is now being stocked by Ocado, the world’s largest dedicated online retailer as well as Amazon Fresh, Waitrose and Tesco in the UK and he has his sights set on revenues of €100m in the next five years.

“Poor quality processed frozen food has been the cheaper food for so long that the industry has been waiting for a quality alternative for a long time,” he says. “One lady customer even wrote a poem to us celebrating the availability of healthy frozen food for her now!”

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The Ready Business podcast is in association with Vodafone.