Conversations with Masters: How to Better Understand Your Customers

Hear David Schwartz, Managing Director Category Management, Consumer Research and Insights, Conair Corporation, Inc.


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Hear why it is vital to investigate what triggers the initiation of the customer journey. Learn how customer loyalty drivers can be uncovered from analyzing their “post-purchase” experiences. Listen to what behavioral techniques (like eye-tracking) can do to help you better understand your customer journeys.

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Conversations with Masters: How to Better Understand Your CustomersBy Gold Research Inc™