Today’s inspiration comes from Jeff’s interview with Howard Benson, a popular and successful music producer in the United States. 

According to Howard, when people come to see bands, they don’t care if they’re faking it or not. They want to hear something that sounds awesome. People just want to have a good time.

In the marketing world, we can apply this wisdom to our audiences’ needs.

Maybe we should focus less on how we’re getting there, and more on how we’re delivering it.